The challenge of brands in connecting users has transformed content marketing in a fundamental marketing strategy. Thus, is important to know our strengths and formats when implementing such strategy with success. Content marketing understands the use of relevant and valuable content for our buyer personas aiming...
User experience (or UX) is known as the set of factors and elements related to the interaction and people with a system, it can be a website, application or program. A good manage in the user experience results in the generation of a positive and...
Storytelling is a concept that refers to the art of telling a story with the aim of informing, motivating, selling or sharing an opinion. Is a useful resource of marketing and this is because good stories not only have an element of truth that convince our...
The concept of branding started in 2.000 A.C and it was used to denominate the act of checking the cows, from that moment onwards the term started to relate sale or market. The industrial revolution turned out to be a before and after, the word...