My name is Marina, a Spanish Communication and Marketing Professional living in Madrid. I am passionate about storytelling, branding, creativity, social media and audiovisuals.
I invite you to join me in this journey either if you have an interest in building an online communication strategy and need help or you just want to learn industry insights.
Work
communications project manager
Inmark Group; Madrid, Spain; May’22-Present
- Develop communication and dissemination strategies for EU funded projects in the field of R&I and Science, Technology, and Innovation (STI)
- Content manager and curator for EU funded projects online communication channels, website, newsletters, social media accounts such as Twitter, Facebook, and LinkedIn.
- Lead and organize partnerships, network & communication activities such as events addressed to different international partners or consortiums, online and on-site.
events & network manager
Evolution; Madrid, Spain; May’21-March’22
- Develop and execute a macro strategy for Events and Evolution’s Business Partner Network for the National and European Business Development departments, generating qualified leads and enabling to exceed sales quota.
- Develop and execute an event strategy, creating a protocol, surveilling the logistics pre and during the event with a proposal and creation of content material, as well as postmortem, with a lead follow up in CRM and ROI analysis. Organized around 35 events in total in a 6-month time frame with different Business Partners in Spain and Europe.
senior communications coordinator
IE Business School; Madrid, Spain; Sept’15-Sept’20
• Create an internal communication and marketing strategy addressed to the entire IE Community
• Digital content manager for Campus Life social media accounts; Instagram, Facebook, Twitter, and LinkedIn
• Producer of weekly newsletter created in HTML and Mailchimp, distributed to the entire IE community, 7,000 students and 200 staff members, through CRM with 80% of open rate
• Designer and content creator of the Campus Life page using WordPress in the IE University website
• Organize and support an average of 1000 events a year on and off campus events
• Digital content manager for Campus Life social media accounts; Instagram, Facebook, Twitter, and LinkedIn
• Producer of weekly newsletter created in HTML and Mailchimp, distributed to the entire IE community, 7,000 students and 200 staff members, through CRM with 80% of open rate
• Designer and content creator of the Campus Life page using WordPress in the IE University website
• Organize and support an average of 1000 events a year on and off campus events
institutional relations & marketing
Deloitte; Madrid, Spain; May’14-May’15
- Community Manager, posting on Twitter and Facebook of entrepreneurship contest
- Created a weekly press clipping of all the events at the firm
academics
- Bachelor in Communication at IE University (2010-2014)
- Master in Corporate Marketing & Communication at IE Human Science & Technology School (2019-2020)
- IE Exponential Learning: Digital Marketing, Social Media and Analytics: An Omnichannel Strategy
- Google Analytics Individual Certification
- Hubspot Academy Inbound Marketing Certificate